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Cover, November 2008
Our Economic Survival May Depend on Green

We are currently experiencing a degree of financial mayhem that is way outside the normal margins. In every market downturn (and in this case, it's much more than a conventional downturn), there are ways to find opportunity, and I'm not talking about the fact that people who are flush with cash can start buying undervalued companies and then clean up financially when the economy turns around.

The opportunities that exist are for those who envision a new, greener world. A recent report prepared for the U.S. Conference of Mayors shows that our future is far from bleak, at least in terms of the green economy. The report, conducted by Global Insights, forecasts that more than 4.2 million green jobs could be created by 2038 if we make the decision to pursue this route. In other words, that's 10 percent of all new jobs over the next 30 years. This report pretty much echoes two other reports recently released by the Political Economy Research Institute and United Nations Environment Programme, which also indicate strong green job growth over the next decades.

Of course, the study also makes clear that for this job growth to be attainable, 40 percent of all energy generated in this country must come from alternate sources.

The importance of this data cannot be overstated. It underlines the fact that our need to move towards alternate sources of energy is not just important from an environmental point of view. It's coming down to the concept that our entire economic survival depends on it.

Jonathan A. Schein



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GREEN EVENTS

> 9/16 – 9/17—East Coast Green – Meeting The Architecture 2030 Goals (Atlantic City). Sustainability is one of AIA's top priorities and climate change is everyone's concern, crossing state and regional boundaries. This conference will seek to benchmark how we are doing at meeting the Architecture 2030 goals and what still needs to be done. Bally's Hotel Casino, Atlantic City, NJ. All Day. More info here.
> Ongoing—WATER: H2O = LIFE (New York City). Examine the most vital liquid on Earth through a series of exhibits at the American Museum of Natural History.
> E-mail us to list your event here


RESOURCES
> New Jersey & CompanyBusiness & Green news
> NYIncBusiness & Green news
> NY House MagazineGreen Real Estate
> The Daily GreenThe consumer's guide to green
> Green Inc. Blog — NYTimes.comEnergy and Green Business

GREEN NEWS SOURCES
> Alternative Energy News
> Climate Biz
> Climate Change News Digest
> Environmental News Network
> Global Climate Change from BBC News
> Green Business News
> GreenBiz.com
> Green Tech from CNET
> Greener Choices from Consumer Reports
> Greentech Media
> Greenwire
> Point Carbon
> Renewable Energy World
> Yale Environment 360
> Washington Post: Green Science. Policy. Living

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